The penny loafer customers come back for. A bestseller in stores and online, and a year-round style in our core range.
Classic shoes
for big city life.
VINNY's makes classic shoes feel at home in a modern wardrobe. Loafers, derbies and boots with character, everyday comfort and no need for a special occasion. Retail prices start at €249.
Designed in Copenhagen, made in Portugal.
Selected stockists
- Mr Porter
- Mohawk General Store
- Commonwealth
Fall/Winter 2027
Grounded
A return to the city and the familiar rhythm after summer away. Rich suedes, washed leathers and new silhouettes bring fresh character to the season. Among the new arrivals: the Rowe low-top racer and Rover lug-soled hiking boot.
Paris ShowroomJan 20–24, 2027
by appointment only
by appointment only
Copenhagen Showroom & OnlineDec 6, 2026 – Feb 12, 2027
Product & price positioning
Three hero styles
Two loafers and a boot. Three places to start with VINNY's. Recommended retail prices in EUR.
A penny loafer with pleats gathered by hand across the vamp, in high-shine black polido. The kind of detail customers notice up close.
An engineer-inspired boot with a square toe and a Vibram sole. New seasonal colors include brown and mushroom.
VINNY's as a wholesale partner
Built to sell through, then sell again.
- The same 2.5× markup on every style
- On-time deliveries and a stock program for reorders all season
- Staff training, content and POS materials for your floor and your site
- Activations and a direct line to our team in Copenhagen
Trading facts
- Wholesale price
- €100 to €205 per pair
- Recommended retail
- €249 to €495
- Markup
- 2.5× wholesale to retail
- Delivery window
- July 1 to September 30, 2027
- Reorders
- Open in-season
Results
What it does on the floor
Department store · Denmark · first 10 weeks
80%
Sell-through on the leading style
Three in-season reorders delivered. The store reorders because the style sells out by size.
Specialty e-commerce · United States · three seasons
96.7%
Sell-through in the opening season
Two styles sold out completely. Seasonal order volume has grown 44% over the two seasons since.
Specialty retailer · Australia · first 10 weeks
47.1%
Sell-through across the assortment
The leading style reached 88.6%. The carry-over penny loafer has sold every single week since delivery.
New partner · Philippines · first 24 days
35%
Sell-through in 24 days, all at full price
A cold start with no existing customer base. Ranked 6th of 31 footwear brands in the store over the same period.
Meet us for Fall/Winter 2027
Register here
Leave your details to receive the Fall/Winter 2027 line sheet and schedule an appointment. We'll come back within one working day.